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How to Attract the Patients You Want

October 13, 2016 By Alex Leave a Comment

Define your customer avatar.

Who’s the most important person in your practice? Trick question. Ok, who’s the second most important person in your business? Your … [Read more...]

Filed Under: Marketing, Positioning Tagged With: customer avatar, marketing, positioning

Marketing 101 – What Marketing Is and How to Do It

September 30, 2016 By Alex Leave a Comment

A note from Dr. Alex - this is an excerpt from my upcoming book "The Playbook for Chiropractic Practice Domination" which is now going through the … [Read more...]

Filed Under: Marketing, Mindset Tagged With: defining your audience, marketing, positioning

How to Build a Successful Talk or Workshop Part 2

September 19, 2016 By Alex Leave a Comment

Alright, last post you read about how to make a great introduction for your talk. Here's the rest of the recipe to making a compelling talk that gets … [Read more...]

Filed Under: Business, Marketing Tagged With: celebrity, marketing, positioning, selling

How to Build a Successful Talk or Workshop Part 1

September 2, 2016 By Alex Leave a Comment

Speaking is a great exercise and it’s a great way to get clients. There are clubs and groups all over that are dying for someone like you to speak to … [Read more...]

Filed Under: Business, Marketing Tagged With: marketing, NLP, selling, Speaking

How to Set Up a NEW Youtube Channel for Your Google Plus Business Page

August 4, 2016 By Alex Leave a Comment

This can be a little obnoxious if you don't know how to do it. You probably already have a youtube user name and channel, so it's a good idea to … [Read more...]

Filed Under: Marketing, Videos Tagged With: marketing, social media, Youtube

How to Set up a Google Plus Page for Your Business

August 4, 2016 By Alex Leave a Comment

Having a google+ page is critical. Since google plus is part of google, your website will benefit from having a google plus business page. You'll get … [Read more...]

Filed Under: Marketing, Videos Tagged With: marketing, social media, Youtube

Book Review: Subliminal by Leonard Mlodinow

June 30, 2016 By Alex Leave a Comment

  Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow Are you ready to get red-pilled on what really drives human … [Read more...]

Filed Under: Book Reviews, Marketing Tagged With: Book Reviews, marketing, psychology, selling

Three Components of Effective Persuasion. (Persuasion Part 2)

May 16, 2016 By Alex Leave a Comment

In the last installment I gave you a 30,000 foot view of persuasion, and what you must DO with your communication in order to be persuasive. Now … [Read more...]

Filed Under: Marketing, Persuasion, Sales Tagged With: persuasion, selling

The Practical Principles of Persuasion Part 1

May 3, 2016 By Alex Leave a Comment

  What is persuasion? Persuasion is the art and science of influence. Persuasion is getting people to think and act how you want them … [Read more...]

Filed Under: Marketing, Persuasion, Sales Tagged With: negotiation, persuasion, selling

Review: Myovision E-Scan sEMG

April 27, 2016 By Alex Leave a Comment

Last July I decided to buy a Myovision. Not a small purchase – over 5 grand. I needed to be able to show clients some objective findings besides … [Read more...]

Filed Under: Marketing, Reviews Tagged With: reviews, selling, subluxation

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Free Practice Building Materials

Hi I’m Dr. Alex, and ever since I started my own practice I've been obsessed with learning business and marketing.

I've done everything from bootstrapping my own practice to working in a million dollar practice. I've spent a ton of time, energy and money learning this stuff, and I made this website to give you the most powerful and relevant information on business, marketing, sales and mindset, without fluff or hype, so you can shortcut your path to success and not get ripped off in the process.

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