I used to wear crocs to the office. True story. Pitiful, I know. I used to walk around town handing out fliers for my office while wearing crocs … [Read more...]
How to Attract the Patients You Want
Who’s the most important person in your practice? Trick question. Ok, who’s the second most important person in your business? Your … [Read more...]
Marketing 101 – What Marketing Is and How to Do It
A note from Dr. Alex - this is an excerpt from my upcoming book "The Playbook for Chiropractic Practice Domination" which is now going through the … [Read more...]
How to Build a Successful Talk or Workshop Part 2
Alright, last post you read about how to make a great introduction for your talk. Here's the rest of the recipe to making a compelling talk that gets … [Read more...]
Two Persuasive Personality Traits that Improve Patient Compliance
Question: Do your friends take your health advice? Contrary to popular belief, I do have some friends. They rarely, rarely come in to my … [Read more...]
What the Presidential Candidates Logos Say About the Candidates and Why It Matters to You
I've always been very interested in graphic design. I'm not that great at it, but hey, it's fun for me. One thing I've always been interested in is … [Read more...]
The Greatest Marketing ASSET we Have as Chiropractors
This particular asset is under attack in our profession. Some groups in our profession want to eliminate this inherently unique asset, and that … [Read more...]
Who do you Want in Your Practice?
Who do you want to do business with? Who is your ideal client? What is their life like? What are their values? What do they do after work? On … [Read more...]
Business Lessons from a Subway Station Musician
On a frosty January day in L’Enfant Plaza, a Washington DC subway station, one of the greatest violinists in the world, Joshua Bell, opened his violin … [Read more...]
Who Do You Want to Be? Walmart? or Waldorf?
Who do you want in your practice? How do you want your practice to be? Bargain seekers vs value seekers I got started off on the wrong foot in … [Read more...]
