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Perception is Reality

November 23, 2016 By Alex Leave a Comment

I used to wear crocs to the office. True story. Pitiful, I know. I used to walk around town handing out fliers for my office while wearing crocs … [Read more...]

Filed Under: Mindset, Positioning Tagged With: positioning, psychology, reality, selling

How to Attract the Patients You Want

October 13, 2016 By Alex Leave a Comment

Define your customer avatar.

Who’s the most important person in your practice? Trick question. Ok, who’s the second most important person in your business? Your … [Read more...]

Filed Under: Marketing, Positioning Tagged With: customer avatar, marketing, positioning

Marketing 101 – What Marketing Is and How to Do It

September 30, 2016 By Alex Leave a Comment

A note from Dr. Alex - this is an excerpt from my upcoming book "The Playbook for Chiropractic Practice Domination" which is now going through the … [Read more...]

Filed Under: Marketing, Mindset Tagged With: defining your audience, marketing, positioning

How to Build a Successful Talk or Workshop Part 2

September 19, 2016 By Alex Leave a Comment

Alright, last post you read about how to make a great introduction for your talk. Here's the rest of the recipe to making a compelling talk that gets … [Read more...]

Filed Under: Business, Marketing Tagged With: celebrity, marketing, positioning, selling

Two Persuasive Personality Traits that Improve Patient Compliance

July 7, 2016 By Alex Leave a Comment

Question: Do your friends take your health advice? Contrary to popular belief, I do have some friends. They rarely, rarely come in to my … [Read more...]

Filed Under: Mindset, Persuasion, Positioning, Sales Tagged With: persuasion, positioning, selling

What the Presidential Candidates Logos Say About the Candidates and Why It Matters to You

April 21, 2016 By Alex Leave a Comment

I've always been very interested in graphic design. I'm not that great at it, but hey, it's fun for me. One thing I've always been interested in is … [Read more...]

Filed Under: Marketing, Positioning Tagged With: celebrity, defining your audience, positioning

The Greatest Marketing ASSET we Have as Chiropractors

April 11, 2016 By Alex Leave a Comment

This particular asset is under attack in our profession. Some groups in our profession want to eliminate this inherently unique asset, and that … [Read more...]

Filed Under: Marketing, Mindset Tagged With: positioning, subluxation

Who do you Want in Your Practice?

April 6, 2016 By Alex Leave a Comment

Who do you want to do business with? Who is your ideal client? What is their life like? What are their values? What do they do after work? On … [Read more...]

Filed Under: Business, Marketing Tagged With: customer avatar, defining your audience, positioning

Business Lessons from a Subway Station Musician

April 6, 2016 By Alex Leave a Comment

On a frosty January day in L’Enfant Plaza, a Washington DC subway station, one of the greatest violinists in the world, Joshua Bell, opened his violin … [Read more...]

Filed Under: Business, Mindset, Positioning Tagged With: celebrity, high fees, positioning

Who Do You Want to Be? Walmart? or Waldorf?

April 6, 2016 By Alex Leave a Comment

Who do you want in your practice? How do you want your practice to be? Bargain seekers vs value seekers I got started off on the wrong foot in … [Read more...]

Filed Under: Business, Mindset Tagged With: commoditization, high fees, positioning

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Free Practice Building Materials

Hi I’m Dr. Alex, and ever since I started my own practice I've been obsessed with learning business and marketing.

I've done everything from bootstrapping my own practice to working in a million dollar practice. I've spent a ton of time, energy and money learning this stuff, and I made this website to give you the most powerful and relevant information on business, marketing, sales and mindset, without fluff or hype, so you can shortcut your path to success and not get ripped off in the process.

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60 Second Studies abundance adversity Book Reviews celebrity China closing coaching commoditization communication consulting customer avatar defining your audience economics ethics exercise fees finance health high fees Inspiration marketing mindset money Motivation negotiation NLP persuasion positioning Practice profit psychology reality reviews selling service social media Speaking subluxation time management Trump Trust videos wealth Youtube

Book Review: Illusions by Richard Bach

Sneaky Tricks That Win Arguments and How to Defend Against Them

How to Deal With Negative Reviews

How to Do Business on YOUR Terms

6 Intelligence Gathering Techniques That Open Up Quiet Clients (and Others)

Recent Posts

Sugar Sweetened Beverages Cause Premature Cell Aging

The Vitamin that Helps Prevent Dementia

Get Out of the Office!

High Blood Sugar Causes Brain Damage

Reduce This Risk Factor to Prevent Dementia

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60 Second Studies abundance adversity Book Reviews celebrity China closing coaching commoditization communication consulting customer avatar defining your audience economics ethics exercise fees finance health high fees Inspiration marketing mindset money Motivation negotiation NLP persuasion positioning Practice profit psychology reality reviews selling service social media Speaking subluxation time management Trump Trust videos wealth Youtube

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The Playbook for a Winning Chiropractic Practice

The Ultimate Lead Generating Business Card

The Ultimate Follow Up Formula

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Some of my links to products contain affiliate links. If you make a purchase after clicking a link, I may receive a small commission. This commission comes at no charge to you, and I only recommend stuff I love / use / read.
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